In order to recreate a special bond with customers and make shopping easier, KOMBI made the brave move to rebrand and choose a new communication route. Communication across every touchpoint was made consistent – heartwarming yet short, clever and attractive. Easy to understand icons, warm factors, as well as 3 categories simplifying the buying process were introduced. The idea was to convey and embody warmth when and wherever the Canadian, family-owned business was mentioned.
